That’s the sound of a dynamite blast. You can bet anyone within earshot is going to stop what they’re doing and give their full attention to the source of the blast… right?
You bet. And that’s why you need to create sales letter headlines and email subjects that go POW! These are headlines that stop your readers in their tracks and get them paying 100% attention to your copy.
So how do you create a headline that goes POW!? Like this:
Let’s take a look at each of these steps more closely…
Imagine if you’re just sitting in your living room relaxing, and suddenly an unexpected dynamite blast goes off. What’s the first thing you would do?
Chances are, you’d turn to the nearest person and say, “What the heck was that?” Then you’d run to the window or even run outside to satisfy your curiosity.
Same thing goes for your “POW!” headline. If you can pique someone’s curiosity, then you’ll have their undivided attention for a few moments.
Here are three ways to do this:
Next up in the POW! formula…
Whenever someone lands on your headline, they’re going to wonder, “What’s in it for me?” A great headline will promise them a big benefit.
For example, “How to Lose Weight Quickly, Safely and Easily!”
One more: “How to Housetrain Your Puppy In Just Three Days!”
TIP: People not only like getting solutions to their problems, they like fast and easy solutions. That’s why the first example promises a quick and easy solution, while the second example is all about speed.
And now the last part of the POW! formula for writing headlines…
Piquing curiosity is good. Offering a benefit is good. But if you really want to win over your readers, you need to combine these two tactics into one powerful headline.
Let me give you some examples of combining benefits while arousing curiosity:
Now It’s Your Turn…
Now that you know the attention-getting POW! formula for writing a headline, it’s your turn to give it a whirl. So just remember:
Set aside a few moments right now and brainstorm a dozen headlines for your next email or sales letter using POW! You might be amazed at the headlines you create!